Cover Letter Preparation
You need a practical cover letter that summarizes your accomplishments and highlights vital elements in your background, as well as convincing the reader to want to review your resume. A good cover letter should be customized for your job search and include an interchangeable template so you can cater each cover letter towards the exact position (even requisition ID number) for any specific employer, right down to how you can provide a solution to that particular company’s specific needs, thus making your knowledge appear superior to your competitor.
What are you seeking in this position? Tell them your objective. For example: "I am a 20-year banking expert seeking a financial advisory position with a progressive, leading company in Cleveland, OH". Even better, use the company’s name.
When preparing a cover letter, a good thing to remember is that it needs to be attention-worthy. Do not say “Dear Hiring Manager,” but rather find out the person who is making the hire and personalize it (target the letter) for them. Do not just state that you need a job in marketing, but rather why you want a job in marketing at this particular company.
A client of mine used LinkedIn to locate a specific hiring manager at a company that had posted a position she was highly interested in. She then utilized my Google search methodology (see “How I Contact Hiring Managers to Find a Job”) to find the hiring manager’s email and sent him a customized cover letter. The hiring manager told her that he immediately picked up the phone to contact her even before looking at her resume because of her cover letter.
Follow-up Letter Preparation
Post-interview can be the most crucial time for a job seeker. While you are still fresh in the hiring manager’s mind, you need to act…and quick! You need an effective follow-up letter that:
- Shows the employer your relevant interest in the job
- Shows your appreciation of the correspondence and interview they provided
- Reiterates your skills and any important information you might have not provided while interviewing
- Reminds them about some key highlights that occurred during the interview
- Updates them with important information they might have requested
- Tells why you can be the solution to their human capital needs
When I recruited for a hiring manager at an Aerospace company, he explained to me that if he does not receive a follow-up letter, he would not even consider a candidate. Now that is a bit extreme, but the point is that you never know the type of person that is hiring candidates, so you must accommodate everyone in every way that is in your control. So if a follow-up letter is something extra you can do to exceed expectations, why not do it?
In conclusion, I think a cover letter and follow-up letter are just as important as a resume. All of these documents belong in your job search “toolkit” and must be precise and just as good as your resume. I have had clients in the past that did not put the time and effort into their collateral and wondered why they would not garner an interview. It’s simple: provide the potential employers with everything possible that showcases your abilities and motivation to be better than the competition, because your competition is making sure they have all the right tools in their toolbox.
Showing posts with label networking events. Show all posts
Showing posts with label networking events. Show all posts
Wednesday, July 27, 2011
Monday, March 7, 2011
Brand: You. Creating and Self-Marketing Yourself to Find a Job During Tough Times
A career brand is an image that portrays you as an expert in your field, attracts your ideal employer, and reveals how you can help their business. How can you promote your career brand effectively, to stand out among increasing competition in the workforce? Self-marketing!
Before you begin self-marketing, you need to understand:
1. What you are going to market about yourself
2. Who you are going to market yourself to
3. Why you are going to market yourself to them
This article offers some important tools to develop your career brand and understand your self-marketing plan.
Goals of Self-Marketing
1. Provide direction to help eliminate trial and error. As a result, save time and money.
2. Network with key industry players.
3. Identify your transferable skills. Marketing these skills, not just job history and accomplishments, puts you in higher demand (i.e., more interviews).
4. Determine what other industries your transferable skills fit into. The industry you are in affects the success of your career. Market yourself in growing industries (green-collar, biotechnology, nutrition, IT). Steer away from dying 5. industries (textile, printing, newspapers, steel manufacturing, etc.).
6. Resolve any setbacks that hurt your career and prevent you from getting interviews. Fix your resume so it does not portray you as "a job hopper", "lacking education", or "unable to advance at a company".
Create Your Own Mission Statement
Just as mission statements provide direction and purpose for companies, individuals can benefit from having their own personal mission statement too.
Your mission statement says what is important to you. Write yours before starting a career to get on the right path and connect with companies that have similar values and beliefs. You can revise it or write a new one at a career crossroads. Its sense of purpose is great motivation!
What to include:
1. Goals - Aspirations in life (short-term and long-term)
2. Core values - Who you are and what your priorities are
3. Successes - Professional, personal, etc.
4. Offerings - How you can make a difference for the world, your family, employer or future employers, friends and community
Integrate Assessments into Your Career Branding
Career and personality assessments reveal consistent patterns in your traits, characteristics, strengths, preferences, and skills. The assessment results may lead you in a new career direction. If you have an established career, they tell you how well your traits and branding messages align with your career path.
Present your distinctive and noteworthy traits to your targeted employers. Remember that not all recurring patterns contribute to good branding (e.g., introversion). Disregard any pattern you feel is not really you.
Incorporate the assessment results into your career branding materials: resume, cover letter, elevator speech, interview responses, portfolio, business card, etc. Convey a consistent branding message throughout all of these materials. But you can use different branding statements for different industries.
Tag! You Are "It"!
Self-marketing is not just about selling your specific skills. Everyone has skills. They get you in the door, but not necessarily get you the job. There can be 100 or more applicants per job posting, and they all have the same or better skills as you. How can you stand out as "the one"?
Develop a tag-line. A great tag-line tells people exactly what a product is and how they will benefit from using it. This is what employers want to know about you! Specifically, how you will help them make and save money. Tell them how much money you helped a previous or current employer make or save on a given project, sale, or time period.
Dear Career Journal...
Did you have a diary or journal when you were young? It helped you express feelings when no one else would listen, or when you did not want anyone else to listen! Similarly, a journal can help and guide us in our professional adult life too.
Writing in a career journal allows you to set aside time to think and learn more about yourself and your career. Just as when you were younger, using a journal allows you to express emotions (good and bad) about career progress. When you read past entries, see how far you have come!
Use your career journal to:
1. Write your personal mission statement
2. React to self-assessment tests
3. Do a SWOT (Strengths/Weaknesses/Opportunities/Threats) analysis
4. Evaluate your current situation
5. Reflect on your successes and failures
6. Devise career goal ideas (breaking into a new career, as a volunteer or consultant)
7. Think about career alternatives
8. Establish daily or weekly career-related objectives or tasks
9. Develop action plans to achieve your objectives and tasks
10. Make checklists
11. Record network contacts, job interview results, etc.
12. Develop job correspondence material (cover letters, resumes, thank you letters, etc.)
13. Practice job interview questions and answers
14. Gather salary information
15. Jot down ideas and information you like and want to use in the future
16. Record things you want or need to learn, skills to improve upon
17. Discover and explore your workplace values
18. Record your job-related likes and dislikes (and employers' likes and dislikes)
19. Note lessons learned
20. Develop ways to improve the workplace
21. Review job-search trends
22. Develop plans for achieving promotions
23. Document the career paths of your peers that you want to emulate
24. Prepare for job performance reviews
Do not keep your career journal at your workplace. Keep it at home on your computer or in a notebook. Try to set a regular time of day to work on your journal, maybe right after work. Maybe before work to get yourself motivated and focused on what you can achieve that day!
Your journal is always ready, and no matter where your career path leads you, you can continue to use it throughout your professional life.
Key Marketing Tools:
Strategic Marketing Plan - Your plan answers these questions:
1. What have I accomplished, where am I now, and where will my career be if I do not take action?
2. Where do I want to go with my career?
3. How do I get to where I want to go?
4. How do I put my plan into action?
5. What do I need to change if I am not getting success?
Market Research
Understand trends in your career field. Consult resources such as the U.S. Department of Labor's Occupational Outlook Handbook. Interview industry professionals. Study the companies you would like to work for. Use this information for your cover letter, resume and job interview.
Marketing Mix
You are probably already familiar with the 4 P's of marketing, or the "marketing mix". The 4 P's are product, promotion, place, and price. Translate these in terms of you and your career for job search success.
Product
You are the product with unique characteristics, features, and skills. Expose your "product features" in your tag-line and resume. Let employers know your work experience, leadership experience, professional memberships, technical skills, education and training.
Make sure that your on-line marketing tools (i.e., Facebook or Myspace) are cleaned up and employer ready. You do not want a potential employer to see something on your personal networking sites that will land you in trouble.
Do not forget "packaging", to properly present yourself and your credentials to potential employers.
Promotion
This is your cover letter, resume, phone calls, correspondence and interviewing. Promotion tools include anything that you can use to get a job interview and ultimately get a job offer.
Be memorable by utilizing multimedia marketing like email, follow-up phone calls, or try using regular priority mail envelopes to send resumes, cover letters and other "marketing materials". This increases your career brand and distinctiveness.
Place
This includes everywhere employers can access you. How are you reaching employers or people who can connect you with employers?
1. Internet job-searching and applying to job postings
2. Cold calling
3. Networking with current and former coworkers, colleagues and alumni
4. Speaking with recruiters at staffing and employment agencies and company HR departments
5. Visiting your university career centers and alumni offices
6. Attending professional association meetings and seminars
Price
Price includes all aspects of the compensation you can receive from potential employers, as well as your strategies to get the price you want, and that the employer feels you deserve. Your price not only includes salary, but also insurance, benefits, paid time off and perks.
Call in the SWOT Team!
Performing a SWOT Analysis, used in marketing planning, is helpful to use in your career planning. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It answers:
1. What are your Strengths and Weaknesses (in your internal environment)?
2. What are Opportunities and Threats in your career field (external environment)?
Strengths
Internal, positive aspects which you can capitalize upon, such as:
1. Work experience
2. Education
3. Technical skills and knowledge (e.g., computer skills)
4. Personal characteristics (e.g., superior work ethic)
5. Strong network of contacts
6. Involvement with professional associations and organizations
7. Enjoying what you do
Weaknesses
Internal, negative aspects that you plan on improving, such as:
1. Lack of work experience
2. Inconsistent major with the job you are looking for
3. Lack of specific job knowledge
4. Weak technical knowledge
5. Weak skills (leadership, interpersonal, communication, teamwork)
6. Weak job-hunting skills
7. Negative personal characteristics (e.g., no motivation, indecisiveness, shyness)
8. Weaknesses identified in past performance appraisals
Opportunities
External, positive conditions out of your control, but you plan to leverage or add value:
1. Field trends* that create more jobs (e.g., globalization, technology)
2. Field needs your set of skills
3. Opportunities for advancement in your field
4. Location
5. Strong network
Threats
External, negative conditions out of your control, but you may be able to overcome:
1. Field trends* that diminish jobs (e.g., downsizing, obsolescence)
2. Companies are not hiring people with your major/degree
3. Competition from college graduates with your same degree
4. Competitors with superior skills, experience or knowledge
5. Competitors who attended better schools
6. Limited advancement in your field (too competitive)
7. Limited professional development in your field
8. Find hiring/employment trends in your field. Go on-line to ABI/INFORM, Business News Bank, and Lexis/Nexis.
After completing your SWOT Analysis, add the results to your Strategic Marketing Plan. Also, use your SWOT results to develop the following in your Plan:
1. Career goals
2. Marketing strategies
3. Action plan with deadlines
The Elevator Speech
The Elevator Speech is a clear, concise introduction that can be delivered in the time it takes to ride an elevator from the top to the bottom of a building. It can be as short as 15 seconds or as long as three minutes. Write down your Elevator Speech, and practice it so it comes naturally. Be ready to deliver it!
Use it at:
1. Networking events (including "unconventional" ones, like shopping)
2. Career fairs
3. Cold calls to employers
4. Voice-mails
5. Your current workplace, when you encounter the higher-ups
6. Job interviews when asked, "Why should I hire you?" and "Tell me about yourself"
Your Elevator Speech includes:
1. A greeting
2. Your name
3. Your industry or field
4. Accomplishments, background, qualifications and skills
5. If you are graduating soon, what school and what degree
6. What you want to do and why
7. Why you enjoy what you do or want to do
8. What interests you about the listener's company/business
9. What sets you apart from others
10. Your tag-line that you developed!
11. Your mission statement that you developed!
Finally, capture their interest and request action.
1. At a career fair: "May I have your business card, and give you my card and resume? Can you add me to your company's interview schedule?"
2. Networking: "What advice do you have for me? What employers do you suggest I contact?"
3. On a cold call: "When can we meet to discuss how I can help your company? May I send you my resume?"
Before you begin self-marketing, you need to understand:
1. What you are going to market about yourself
2. Who you are going to market yourself to
3. Why you are going to market yourself to them
This article offers some important tools to develop your career brand and understand your self-marketing plan.
Goals of Self-Marketing
1. Provide direction to help eliminate trial and error. As a result, save time and money.
2. Network with key industry players.
3. Identify your transferable skills. Marketing these skills, not just job history and accomplishments, puts you in higher demand (i.e., more interviews).
4. Determine what other industries your transferable skills fit into. The industry you are in affects the success of your career. Market yourself in growing industries (green-collar, biotechnology, nutrition, IT). Steer away from dying 5. industries (textile, printing, newspapers, steel manufacturing, etc.).
6. Resolve any setbacks that hurt your career and prevent you from getting interviews. Fix your resume so it does not portray you as "a job hopper", "lacking education", or "unable to advance at a company".
Create Your Own Mission Statement
Just as mission statements provide direction and purpose for companies, individuals can benefit from having their own personal mission statement too.
Your mission statement says what is important to you. Write yours before starting a career to get on the right path and connect with companies that have similar values and beliefs. You can revise it or write a new one at a career crossroads. Its sense of purpose is great motivation!
What to include:
1. Goals - Aspirations in life (short-term and long-term)
2. Core values - Who you are and what your priorities are
3. Successes - Professional, personal, etc.
4. Offerings - How you can make a difference for the world, your family, employer or future employers, friends and community
Integrate Assessments into Your Career Branding
Career and personality assessments reveal consistent patterns in your traits, characteristics, strengths, preferences, and skills. The assessment results may lead you in a new career direction. If you have an established career, they tell you how well your traits and branding messages align with your career path.
Present your distinctive and noteworthy traits to your targeted employers. Remember that not all recurring patterns contribute to good branding (e.g., introversion). Disregard any pattern you feel is not really you.
Incorporate the assessment results into your career branding materials: resume, cover letter, elevator speech, interview responses, portfolio, business card, etc. Convey a consistent branding message throughout all of these materials. But you can use different branding statements for different industries.
Tag! You Are "It"!
Self-marketing is not just about selling your specific skills. Everyone has skills. They get you in the door, but not necessarily get you the job. There can be 100 or more applicants per job posting, and they all have the same or better skills as you. How can you stand out as "the one"?
Develop a tag-line. A great tag-line tells people exactly what a product is and how they will benefit from using it. This is what employers want to know about you! Specifically, how you will help them make and save money. Tell them how much money you helped a previous or current employer make or save on a given project, sale, or time period.
Dear Career Journal...
Did you have a diary or journal when you were young? It helped you express feelings when no one else would listen, or when you did not want anyone else to listen! Similarly, a journal can help and guide us in our professional adult life too.
Writing in a career journal allows you to set aside time to think and learn more about yourself and your career. Just as when you were younger, using a journal allows you to express emotions (good and bad) about career progress. When you read past entries, see how far you have come!
Use your career journal to:
1. Write your personal mission statement
2. React to self-assessment tests
3. Do a SWOT (Strengths/Weaknesses/Opportunities/Threats) analysis
4. Evaluate your current situation
5. Reflect on your successes and failures
6. Devise career goal ideas (breaking into a new career, as a volunteer or consultant)
7. Think about career alternatives
8. Establish daily or weekly career-related objectives or tasks
9. Develop action plans to achieve your objectives and tasks
10. Make checklists
11. Record network contacts, job interview results, etc.
12. Develop job correspondence material (cover letters, resumes, thank you letters, etc.)
13. Practice job interview questions and answers
14. Gather salary information
15. Jot down ideas and information you like and want to use in the future
16. Record things you want or need to learn, skills to improve upon
17. Discover and explore your workplace values
18. Record your job-related likes and dislikes (and employers' likes and dislikes)
19. Note lessons learned
20. Develop ways to improve the workplace
21. Review job-search trends
22. Develop plans for achieving promotions
23. Document the career paths of your peers that you want to emulate
24. Prepare for job performance reviews
Do not keep your career journal at your workplace. Keep it at home on your computer or in a notebook. Try to set a regular time of day to work on your journal, maybe right after work. Maybe before work to get yourself motivated and focused on what you can achieve that day!
Your journal is always ready, and no matter where your career path leads you, you can continue to use it throughout your professional life.
Key Marketing Tools:
Strategic Marketing Plan - Your plan answers these questions:
1. What have I accomplished, where am I now, and where will my career be if I do not take action?
2. Where do I want to go with my career?
3. How do I get to where I want to go?
4. How do I put my plan into action?
5. What do I need to change if I am not getting success?
Market Research
Understand trends in your career field. Consult resources such as the U.S. Department of Labor's Occupational Outlook Handbook. Interview industry professionals. Study the companies you would like to work for. Use this information for your cover letter, resume and job interview.
Marketing Mix
You are probably already familiar with the 4 P's of marketing, or the "marketing mix". The 4 P's are product, promotion, place, and price. Translate these in terms of you and your career for job search success.
Product
You are the product with unique characteristics, features, and skills. Expose your "product features" in your tag-line and resume. Let employers know your work experience, leadership experience, professional memberships, technical skills, education and training.
Make sure that your on-line marketing tools (i.e., Facebook or Myspace) are cleaned up and employer ready. You do not want a potential employer to see something on your personal networking sites that will land you in trouble.
Do not forget "packaging", to properly present yourself and your credentials to potential employers.
Promotion
This is your cover letter, resume, phone calls, correspondence and interviewing. Promotion tools include anything that you can use to get a job interview and ultimately get a job offer.
Be memorable by utilizing multimedia marketing like email, follow-up phone calls, or try using regular priority mail envelopes to send resumes, cover letters and other "marketing materials". This increases your career brand and distinctiveness.
Place
This includes everywhere employers can access you. How are you reaching employers or people who can connect you with employers?
1. Internet job-searching and applying to job postings
2. Cold calling
3. Networking with current and former coworkers, colleagues and alumni
4. Speaking with recruiters at staffing and employment agencies and company HR departments
5. Visiting your university career centers and alumni offices
6. Attending professional association meetings and seminars
Price
Price includes all aspects of the compensation you can receive from potential employers, as well as your strategies to get the price you want, and that the employer feels you deserve. Your price not only includes salary, but also insurance, benefits, paid time off and perks.
Call in the SWOT Team!
Performing a SWOT Analysis, used in marketing planning, is helpful to use in your career planning. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It answers:
1. What are your Strengths and Weaknesses (in your internal environment)?
2. What are Opportunities and Threats in your career field (external environment)?
Strengths
Internal, positive aspects which you can capitalize upon, such as:
1. Work experience
2. Education
3. Technical skills and knowledge (e.g., computer skills)
4. Personal characteristics (e.g., superior work ethic)
5. Strong network of contacts
6. Involvement with professional associations and organizations
7. Enjoying what you do
Weaknesses
Internal, negative aspects that you plan on improving, such as:
1. Lack of work experience
2. Inconsistent major with the job you are looking for
3. Lack of specific job knowledge
4. Weak technical knowledge
5. Weak skills (leadership, interpersonal, communication, teamwork)
6. Weak job-hunting skills
7. Negative personal characteristics (e.g., no motivation, indecisiveness, shyness)
8. Weaknesses identified in past performance appraisals
Opportunities
External, positive conditions out of your control, but you plan to leverage or add value:
1. Field trends* that create more jobs (e.g., globalization, technology)
2. Field needs your set of skills
3. Opportunities for advancement in your field
4. Location
5. Strong network
Threats
External, negative conditions out of your control, but you may be able to overcome:
1. Field trends* that diminish jobs (e.g., downsizing, obsolescence)
2. Companies are not hiring people with your major/degree
3. Competition from college graduates with your same degree
4. Competitors with superior skills, experience or knowledge
5. Competitors who attended better schools
6. Limited advancement in your field (too competitive)
7. Limited professional development in your field
8. Find hiring/employment trends in your field. Go on-line to ABI/INFORM, Business News Bank, and Lexis/Nexis.
After completing your SWOT Analysis, add the results to your Strategic Marketing Plan. Also, use your SWOT results to develop the following in your Plan:
1. Career goals
2. Marketing strategies
3. Action plan with deadlines
The Elevator Speech
The Elevator Speech is a clear, concise introduction that can be delivered in the time it takes to ride an elevator from the top to the bottom of a building. It can be as short as 15 seconds or as long as three minutes. Write down your Elevator Speech, and practice it so it comes naturally. Be ready to deliver it!
Use it at:
1. Networking events (including "unconventional" ones, like shopping)
2. Career fairs
3. Cold calls to employers
4. Voice-mails
5. Your current workplace, when you encounter the higher-ups
6. Job interviews when asked, "Why should I hire you?" and "Tell me about yourself"
Your Elevator Speech includes:
1. A greeting
2. Your name
3. Your industry or field
4. Accomplishments, background, qualifications and skills
5. If you are graduating soon, what school and what degree
6. What you want to do and why
7. Why you enjoy what you do or want to do
8. What interests you about the listener's company/business
9. What sets you apart from others
10. Your tag-line that you developed!
11. Your mission statement that you developed!
Finally, capture their interest and request action.
1. At a career fair: "May I have your business card, and give you my card and resume? Can you add me to your company's interview schedule?"
2. Networking: "What advice do you have for me? What employers do you suggest I contact?"
3. On a cold call: "When can we meet to discuss how I can help your company? May I send you my resume?"
Tuesday, February 22, 2011
JobStickers Podcast #5: Career Fair Techniques
LISTEN:
The 5th of the MJW Careers' JobSticker's podcast series will be focused on career fair techniques. Career fairs are not supposed to be about long lines and bad parking. You need to do as much as you can to not waste your time, nor the time of the companies in attendance.
On the show, we discussed some tips and don't forget about our Free Resume contest. For more info about these and other great job hunting tips, please visit www.jobstickers.com or our website www.mjwcareers.com.
For more information on the "Free Resume" contest, check out http://mjwcareers.blogspot.com/2011/01/announcing-free-resume-contest.html
The 5th of the MJW Careers' JobSticker's podcast series will be focused on career fair techniques. Career fairs are not supposed to be about long lines and bad parking. You need to do as much as you can to not waste your time, nor the time of the companies in attendance.
On the show, we discussed some tips and don't forget about our Free Resume contest. For more info about these and other great job hunting tips, please visit www.jobstickers.com or our website www.mjwcareers.com.
For more information on the "Free Resume" contest, check out http://mjwcareers.blogspot.com/2011/01/announcing-free-resume-contest.html
Monday, February 14, 2011
JobStickers Podcast #4: Sample Interview Closing Questions
LISTEN:
For the 4th installment of the MJW Careers' JobSticker's podcast, we will be discussing some sample interview closing questions. You should always be asking questions at the end of an interview!
On the show, we discussed some tips and don't forget about our Free Resume contest. For more info about these and other great job hunting tips, please visit www.jobstickers.com or our website www.mjwcareers.com.
For more information on the "Free Resume" contest, check out http://mjwcareers.blogspot.com/2011/01/announcing-free-resume-contest.html
For the 4th installment of the MJW Careers' JobSticker's podcast, we will be discussing some sample interview closing questions. You should always be asking questions at the end of an interview!
On the show, we discussed some tips and don't forget about our Free Resume contest. For more info about these and other great job hunting tips, please visit www.jobstickers.com or our website www.mjwcareers.com.
For more information on the "Free Resume" contest, check out http://mjwcareers.blogspot.com/2011/01/announcing-free-resume-contest.html
Monday, February 7, 2011
Salary Negotiations: The Initial Offer and Your Response
When negotiating salary or other benefit, you are also negotiating the foundation of a relationship, so you want to get off on the right foot. You and the employer must come to an agreement that you both feel is fair.
If you have multiple job offers, you can sharpen your negotiation skills. Practice with a company you are indifferent about working for. If you are feeling confident, try for the company with the best offer. Remember, if they are negotiating, then you are the leading candidate. Use this power to your advantage.
The following are the best steps to take when negotiation begins:
1. Do not negotiate until you have an offer in writing. Let the employer go first with the offer. However, if they ask you first, tell them your salary range (that you determined with the Considerations in this handout).
2. Restate their offer, and then process it. Keep an honest yet non-emotional response (including body language) based on your research.
3. If it is less than you expect, indicate that it is lower than you expected per your research. Be prepared to verify the sources of your research.
4. Counteroffer with your research-based response and desired range. Remain objective, optimistic, and polite.
5. Never accept an offer right then and there. Ask when they need to know your decision. A respectable company does not ask you to respond immediately.
Their Response and Your Arguments
They may have to consult with the company and get back to you. Rarely do they withdraw an offer because of a counteroffer, but they may if the company is reorganizing or downsizing. Hopefully the employer returns with a satisfying offer. Otherwise, they state their objection and the offer that stands.
Numbers always work in salary negotiation just as they do in your resume. Never give subjective or emotion-based arguments like, “My co-workers really like me” or “I deserve it”. Give undeniable business-related numbers such as, “I increased annual sales by $25,000” or “As vice president, I’ve reduced my department’s employee turnover by 40%”.
Handling Common Salary and Raise Objections
You may hear the following objections. Here are some methods for overcoming these:
Their Objection and Your Response
1. "That’s not within our budget for the job."
-or-
“That’s all we have allocated for the job.”
• Communicate your value to the employer.
• Convince them to revise the budget allocation for the position.
• Point out that the amount is below market value, using your researched range (not an exact amount).
• Show your interest in the job, but mention that you cannot justify accepting less than the market value.
2. "Other employees with similar qualifications and experience aren't paid that much."
-or-
“You’d be earning more than others in this type of position.”
-or-
“No one else has received a raise, so why do you think you should?”
• Persuade them that you should earn more because you are worth more. Give specific examples to support your argument (e.g., more advanced degree or more experience than others).
• Suggest that they give you a different job title so you fall into a higher salary bracket. Offer to take on additional responsibilities to offset the higher salary. Usually big companies are not quick to blur job titles and salary levels. But smaller companies not using formal pay-grades may be more flexible to this.
3. "Your salary history does not justify such an increase."
-or-
“That’s a lot more than your last salary.”
• Stress that you expect to be compensated for the value of your work and what you plan to achieve within the organization. Help the employer realize that previous salaries are unrelated to this job. Try using these responses in terms of your situation:
• “Yes, I earned less at my last job. However, I held that position for 3 years and the experience I’ve gained certainly warrants an increase.”
• “What I’m paid is below market rate. That’s one reason I’m looking for a new job. Because of my skills and recent degree, I don’t want to accept anything less than market value for a new job.”
4. “You haven’t been working for a while.”
• Do not let them assume you are willing to work for less, need retraining or are desperate for a job. Let them know that you offer as much as those with current experience.
• Stress that your endeavors away from work (training, education, volunteer work, personal projects) enhanced you as an employee.
• Accept a lower salary and request a performance review in 6 months. Ask for a guarantee that if you meet your goals, they will increase you to the market value.
5. “I’m sorry, but it’s our policy not to negotiate.”
• Look into whether this is true about the company. If it is true, you may have no choice. If might not be true, say, “I understand you don’t normally negotiate salary. But I am an exception, because…”
• Negotiate for better non-cash benefits.
Final Offer
Know when to quit. If you sense the employer getting frustrated with your proposals or states that this is all they can do for you, stop and evaluate the existing offer. Do not give the impression that you are impatient or greedy. You may annoy the employer if you push beyond their limits, and they may withdraw offer.
When they come back to you with their final offer, be ready to evaluate and decide to accept or decline. Once an offer and package is agreed upon verbally, always make sure they are going to mail it to you in a signed, written document (an “offer of employment” letter).
Other Negotiables
Salary is not the only area to negotiate. If the employer rejects your desired salary or in certain jobs, industries or companies where salary is non-negotiable, you still have other options. These other options may be more important to you and might be negotiable.
To better prepare and negotiate, you may want to ask their HR department for information about benefits and options available. These can include:
• Bonuses (performance-based)
• Performance reviews (including timing and percentage)
• Health, dental, life and disability insurance
• Retirement or pension plans
• Vacation and sick days
• Work-from-home days
• Tuition reimbursement
• Overtime policies
• Profit sharing plans
• Stock options
• Employee discounts
• Company car and expense accounts (like commuter expenses)
• Relocation/moving expenses
• Termination contract
• Professional association or gym memberships
• Certifications
• Childcare
• Sign-on bonus
If you have multiple job offers, you can sharpen your negotiation skills. Practice with a company you are indifferent about working for. If you are feeling confident, try for the company with the best offer. Remember, if they are negotiating, then you are the leading candidate. Use this power to your advantage.
The following are the best steps to take when negotiation begins:
1. Do not negotiate until you have an offer in writing. Let the employer go first with the offer. However, if they ask you first, tell them your salary range (that you determined with the Considerations in this handout).
2. Restate their offer, and then process it. Keep an honest yet non-emotional response (including body language) based on your research.
3. If it is less than you expect, indicate that it is lower than you expected per your research. Be prepared to verify the sources of your research.
4. Counteroffer with your research-based response and desired range. Remain objective, optimistic, and polite.
5. Never accept an offer right then and there. Ask when they need to know your decision. A respectable company does not ask you to respond immediately.
Their Response and Your Arguments
They may have to consult with the company and get back to you. Rarely do they withdraw an offer because of a counteroffer, but they may if the company is reorganizing or downsizing. Hopefully the employer returns with a satisfying offer. Otherwise, they state their objection and the offer that stands.
Numbers always work in salary negotiation just as they do in your resume. Never give subjective or emotion-based arguments like, “My co-workers really like me” or “I deserve it”. Give undeniable business-related numbers such as, “I increased annual sales by $25,000” or “As vice president, I’ve reduced my department’s employee turnover by 40%”.
Handling Common Salary and Raise Objections
You may hear the following objections. Here are some methods for overcoming these:
Their Objection and Your Response
1. "That’s not within our budget for the job."
-or-
“That’s all we have allocated for the job.”
• Communicate your value to the employer.
• Convince them to revise the budget allocation for the position.
• Point out that the amount is below market value, using your researched range (not an exact amount).
• Show your interest in the job, but mention that you cannot justify accepting less than the market value.
2. "Other employees with similar qualifications and experience aren't paid that much."
-or-
“You’d be earning more than others in this type of position.”
-or-
“No one else has received a raise, so why do you think you should?”
• Persuade them that you should earn more because you are worth more. Give specific examples to support your argument (e.g., more advanced degree or more experience than others).
• Suggest that they give you a different job title so you fall into a higher salary bracket. Offer to take on additional responsibilities to offset the higher salary. Usually big companies are not quick to blur job titles and salary levels. But smaller companies not using formal pay-grades may be more flexible to this.
3. "Your salary history does not justify such an increase."
-or-
“That’s a lot more than your last salary.”
• Stress that you expect to be compensated for the value of your work and what you plan to achieve within the organization. Help the employer realize that previous salaries are unrelated to this job. Try using these responses in terms of your situation:
• “Yes, I earned less at my last job. However, I held that position for 3 years and the experience I’ve gained certainly warrants an increase.”
• “What I’m paid is below market rate. That’s one reason I’m looking for a new job. Because of my skills and recent degree, I don’t want to accept anything less than market value for a new job.”
4. “You haven’t been working for a while.”
• Do not let them assume you are willing to work for less, need retraining or are desperate for a job. Let them know that you offer as much as those with current experience.
• Stress that your endeavors away from work (training, education, volunteer work, personal projects) enhanced you as an employee.
• Accept a lower salary and request a performance review in 6 months. Ask for a guarantee that if you meet your goals, they will increase you to the market value.
5. “I’m sorry, but it’s our policy not to negotiate.”
• Look into whether this is true about the company. If it is true, you may have no choice. If might not be true, say, “I understand you don’t normally negotiate salary. But I am an exception, because…”
• Negotiate for better non-cash benefits.
Final Offer
Know when to quit. If you sense the employer getting frustrated with your proposals or states that this is all they can do for you, stop and evaluate the existing offer. Do not give the impression that you are impatient or greedy. You may annoy the employer if you push beyond their limits, and they may withdraw offer.
When they come back to you with their final offer, be ready to evaluate and decide to accept or decline. Once an offer and package is agreed upon verbally, always make sure they are going to mail it to you in a signed, written document (an “offer of employment” letter).
Other Negotiables
Salary is not the only area to negotiate. If the employer rejects your desired salary or in certain jobs, industries or companies where salary is non-negotiable, you still have other options. These other options may be more important to you and might be negotiable.
To better prepare and negotiate, you may want to ask their HR department for information about benefits and options available. These can include:
• Bonuses (performance-based)
• Performance reviews (including timing and percentage)
• Health, dental, life and disability insurance
• Retirement or pension plans
• Vacation and sick days
• Work-from-home days
• Tuition reimbursement
• Overtime policies
• Profit sharing plans
• Stock options
• Employee discounts
• Company car and expense accounts (like commuter expenses)
• Relocation/moving expenses
• Termination contract
• Professional association or gym memberships
• Certifications
• Childcare
• Sign-on bonus
Sunday, January 23, 2011
You Better Work It (at the Next Networking Event)
Work the Networking Events & Tips of the Icebreaker
Get the most out of networking events and understand how to utilize your time to maximize your benefit. Also, some icebreakers to get you going at the networking event.
Tips to remember at your next networking event:
• Get the most out of networking events.
○ Join industry networking functions by checking online with relevant associations.
○ Research who is attending and make a list of the best people for you to meet.
○ Develop and strengthen relationships by following up with your top connections.
○ Arrange your own networking functions!
• Look and act appropriately.
○ Practice and know your elevator speech! Use it as your introduction.
○ Be positive, friendly, and enthusiastic! No one wants to talk to (or hire) a bore!
○ Ask questions and listen.
○ Get to know the person and the company.
• Remember people’s names.
○ Use their name at least 3 times throughout your conversation.
○ Swap cards and write a note or description on the back to remind you who they are.
○ Later you can forward articles or other information about their industry (or hobbies) to them. This keeps you connected with them.
• Getting into a networking group at an event.
○ Stand by and observe their body language until you get an opening.
○ Offer them some refreshments.
• Getting out of a networking group at an event.
○ Always act interested, even if you are not.
○ Say, “Thank you! I enjoyed talking with you. Enjoy the rest of the evening.”
○ Swap business cards and say, “Can I call you so we can discuss this further?”
○ Always close with a handshake and smile.
• Do not forget about unconventional networking places like community events, prayer groups, PTA meetings, charities, political campaigns, local shopping, etc. You never know where your next lead will come from, so keep resumes in your car and business cards in your pocket or purse.
In your first networking conversation with someone new:
• Always begin with, “Hi! I’m ____. How are you?” and shake hands firmly.
• Say your elevator speech.
• Focus on them, not you.
• Compliment them.
• After you have talked business, ask about casual topics like family and spare time.
• Use the lingo and networking tricks you overhear, if they get a positive response!
Try using these statements as icebreakers or to spark further conversation:
• “I’d like to know more about [the company/positions available/something else you have researched].”
• “What an outstanding [booth/event/turnout]!”
• “Isn’t this is a clever [brochure/marketing item]?”
• “Where do you work?”
• “What kind of work do you do?”
• “How did you get into that industry?”
• “What do you enjoy most about that industry?”
• “How did you go about getting your job?”
• “What do you enjoy most about your job?”
• “What keeps you motivated?”
• "How are you going to continue growing your business?"
• “Who is your most challenging competitor and why?”
• “What is your greatest challenge?”
• “Which industry websites or blogs do you follow?”
• “Are you attending other [career fairs, events, etc.] soon? I’m interested in going too.”
• “If you weren’t in your current career, what would you be doing?”
• “When you are not at work, what do you do for fun?”
Get the most out of networking events and understand how to utilize your time to maximize your benefit. Also, some icebreakers to get you going at the networking event.
Tips to remember at your next networking event:
• Get the most out of networking events.
○ Join industry networking functions by checking online with relevant associations.
○ Research who is attending and make a list of the best people for you to meet.
○ Develop and strengthen relationships by following up with your top connections.
○ Arrange your own networking functions!
• Look and act appropriately.
○ Practice and know your elevator speech! Use it as your introduction.
○ Be positive, friendly, and enthusiastic! No one wants to talk to (or hire) a bore!
○ Ask questions and listen.
○ Get to know the person and the company.
• Remember people’s names.
○ Use their name at least 3 times throughout your conversation.
○ Swap cards and write a note or description on the back to remind you who they are.
○ Later you can forward articles or other information about their industry (or hobbies) to them. This keeps you connected with them.
• Getting into a networking group at an event.
○ Stand by and observe their body language until you get an opening.
○ Offer them some refreshments.
• Getting out of a networking group at an event.
○ Always act interested, even if you are not.
○ Say, “Thank you! I enjoyed talking with you. Enjoy the rest of the evening.”
○ Swap business cards and say, “Can I call you so we can discuss this further?”
○ Always close with a handshake and smile.
• Do not forget about unconventional networking places like community events, prayer groups, PTA meetings, charities, political campaigns, local shopping, etc. You never know where your next lead will come from, so keep resumes in your car and business cards in your pocket or purse.
In your first networking conversation with someone new:
• Always begin with, “Hi! I’m ____. How are you?” and shake hands firmly.
• Say your elevator speech.
• Focus on them, not you.
• Compliment them.
• After you have talked business, ask about casual topics like family and spare time.
• Use the lingo and networking tricks you overhear, if they get a positive response!
Try using these statements as icebreakers or to spark further conversation:
• “I’d like to know more about [the company/positions available/something else you have researched].”
• “What an outstanding [booth/event/turnout]!”
• “Isn’t this is a clever [brochure/marketing item]?”
• “Where do you work?”
• “What kind of work do you do?”
• “How did you get into that industry?”
• “What do you enjoy most about that industry?”
• “How did you go about getting your job?”
• “What do you enjoy most about your job?”
• “What keeps you motivated?”
• "How are you going to continue growing your business?"
• “Who is your most challenging competitor and why?”
• “What is your greatest challenge?”
• “Which industry websites or blogs do you follow?”
• “Are you attending other [career fairs, events, etc.] soon? I’m interested in going too.”
• “If you weren’t in your current career, what would you be doing?”
• “When you are not at work, what do you do for fun?”
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